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São Paulo Startup Checklist For Pinheiros & Vila Olímpia Founders

One link runs the São Paulo startup checklist — MEI → ME → LTDA, Pix live, NF-e, Simples Nacional, lean MVP build, first 10 customers in BRL.

Building a startup out of Pinheiros, Vila Olímpia, or Faria Lima means navigating the MEI → ME → LTDA progression, Simples Nacional vs Lucro Presumido tax regimes, NF-e (electronic invoice), and integrating Pix as the primary payment rail — none of which is in a generic English playbook. This São Paulo startup checklist combo wapin runs the lean spine with the actual São Paulo steps pre-filled: start as MEI (free, R$81k/year cap), transition to ME on the threshold, incorporate as LTDA when raising or hiring, register at Junta Comercial, get a CNPJ, set up NF-e via the prefeitura, and wire Pix + Mercado Pago + Stripe Brasil. Your São Paulo startup checklist holds the founder burn-rate in BRL on a split-money block, the launch countdown with Brasil-specific holiday awareness, the customer-discovery tracker for the SME and consumer segments, and a poll for primary rail. As a São Paulo startup checklist it works because every co-founder — São Paulo, Rio, Belo Horizonte, or Brasília — sees the same registration progress on the same WhatsApp link. Run the São Paulo startup checklist once and the next Pinheiros founder you mentor will use the São Paulo startup checklist too.

Sample São Paulo Startup Checklist

5 apps · all in one link
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São Paulo startup checklist — registration + lean validation
Checklist
Register MEI on portaldoempreendedor — free, R$81k annual cap
Apply for CNPJ (issued automatically with MEI)
Open conta jurídica — Nubank PJ / Inter Empresa / C6 Bank
Configure Pix recebimento on PJ account
Register for NF-e at the prefeitura — required for service invoices
On R$81k threshold — transition to ME at Junta Comercial
On hiring or raising — incorporate LTDA (need contrato social)
Choose Simples Nacional regime if revenue < R$4.8M/year
Wire Stripe Brasil + Mercado Pago + Pix as primary rails
Run 20 customer discovery interviews — São Paulo SME segment
Smoke-test landing page — BRL pricing on the São Paulo startup checklist
MVP build — 30-day scope on the São Paulo startup checklist countdown
Launch private beta — 10 friendly users from SP tech community
Close first 10 paying customers in BRL on the scoreboard
Weekly pivot-or-persevere review on the São Paulo startup checklist
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São Paulo startup checklist — MVP launch day
Countdown
Countdown
104Days
17Hours
28Min
08Sec
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São Paulo startup checklist — first 10 paying customers (R$)
Scoreboard
Scoreboard🏆
Highest first
🥇
Total MRR (R$)
-
4997
+
🥈
Customer 3 — Itaim B2B
-
2499
+
🥉
Customer 1 — Pinheiros agência
-
1499
+
#4
Customer 2 — Vila Olímpia SaaS
-
999
+
#5
Customer 4 — open
-
0
+
#6
Customer 5 — open
-
0
+
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São Paulo startup checklist — primary payment rail
Poll
Poll30 votes
Pix — instant, free, native BRL — primary rail12 (40%)
EmmaLiamSofia+9
Mercado Pago — strongest cards UX in Brasil8 (27%)
NoahAva+5
Stripe Brasil — best international + recurring billing5 (17%)
JamesMiaOliver+2
PagSeguro — alternative cards aggregator3 (10%)
Pix + Mercado Pago combo — covers 95% of BRL volume2 (7%)
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São Paulo startup checklist — founder burn (R$)
Split money
Split Money$9320.00
Participants
Founder 1Founder 2Founder 3
MEI / ME registration + Junta Comercial$320.00
Paid by Founder 1 · Split evenly
Co-working — WeWork Pinheiros (3 meses)$4500.00
Paid by Founder 2 · Split evenly
Cloud + tools (Vercel + DB + email)$850.00
Paid by Founder 1 · Split evenly
Tráfego pago — Google + Meta Brasil$3200.00
Paid by Founder 3 · Split evenly
Contador (mensal — Simples Nacional)$450.00
Paid by Founder 1 · Split evenly
Summary
Founder 1$1620.00
Founder 2$4500.00
Founder 3$3200.00
PaidFair share
Settle up (2 payments)
Founder 1Founder 2
$1393.33
Send via WhatsApp
Founder 1Founder 3
$93.33
Send via WhatsApp

How it works

Step 1

Create

Go to wapins.com and create your são paulo startup checklist. It takes 5 seconds — no signup, no email.

Step 2

Pin

Copy the short link and paste it in a WhatsApp chat with yourself. Pin that chat. Done.

Step 3

Use

Tap the link anytime to view or edit. Check off items, add notes — it all stays synced.

Frequently asked questions

Start your são paulo startup checklist now

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