Customer Discovery Interview Tracker For Lean Startup Founders

One link, one customer discovery interview tracker — the Mom Test script, a scoreboard counting interviews completed, and a poll surfacing the top problem the team is hearing.

The lean startup playbook says do 20 customer discovery interviews before writing real code. The trouble is, founders forget the script under pressure, double-count interviews, or fail to spot the pattern across 20 sessions. This customer discovery interview tracker combo wapin fixes all three. Your customer discovery interview tracker is one shareable founding-team link with the Mom Test script as a checklist (ask about specific past behavior, never future hypothetical behavior, never pitch the idea), a scoreboard counting completed interviews so the team sees the 20-interview milestone approach, and a poll where every co-founder votes on the top problem pattern they heard this week. As a customer discovery interview tracker it survives the actual schedule pressure of running 20 interviews in 4 weeks, because every co-founder is already in the same WhatsApp chat. Run the customer discovery interview tracker once and you will use the customer discovery interview tracker for every future product, because the customer discovery interview tracker is the only place the team sees who interviewed who and what they actually said.